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If you want your release to be taken seriously it needs to be correctly formatted, and easy to read. Editors receive tons of correspondence and often make publishing decisions at just a glance. There are a various acceptable ways to format your release, but here are some pointers based on what I’ve Read More
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You can’t run an effective marketing campaign without an well-targeted media list. Creating and managing a media list is a snap using these online solutions and tools. Read More
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A media expert describes how to determine if your online reputation needs improvement and developing a baseline for your online image. The article includes ways to measure your online reputation with tools, objective analysis and peer review. Read More
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Catharine Grasty of Grasty Designs shares her design business wisdom and philosophy in part 11 of the interview. Read More
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Highland Spring, a British maker of bottled waters, has just launched Hydr8, a low-priced bottled water. Unlike high-priced international brands and Highland Spring’s other waters, Hydr8 will be distributed through “budget stores” and food-service wholesalers. Read More
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GroupHigh makes connecting to bloggers for outreach dead simple. Learn more about why you should be working with bloggers and how you can use this online tool. Read More
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Improving People Skills: Influence Expert, Karen Keller, Ph.D, Advises How Businesses Can Grow With Interpersonal and Communication Skills That Work! Whether it’s personal or professional, most every interaction in our daily lives revolves around people. And how we communicate effectively Read More
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It’s March. Everyone is talking about their NCAA brackets, spring break and St. Patty’s Day. If your company is just starting to talk about these things and pitch reporters stories related to these themes, you’re going to run into some trouble. That’s because most press are planning coverage in adv Read More
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Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.

There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting Read More
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One of my favourite family movies – Facing the Giants – provides a shocking example of believing on ourselves and taking real action. If you haven’t seen this clip before it will amaze you… watch the video and be inspired to go out there and be your best. We can be has wealthy as we want to be if o Read More
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