It’s March. Everyone is talking about their NCAA brackets, spring break and St. Patty’s Day. If your company is just starting to talk about these things and pitch reporters stories related to these themes, you’re going to run into some trouble. That’s because most press are planning coverage in advance and you’re thinking only in the “now.”

I say “most” press because TV covers breaking news, and so do bloggers and newspaper reporters.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!