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How to Create a Client Appreciation Event. Client appreciation events can be a valuable part of your business. You must have an incredible, jaw dropping, arousing and emotional WOW EXPERIENCE if you want clients to refer to you. client appreciation events are not referral events, they are events to Read More
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Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e Read More
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A well-organized website press room gives media representatives vital company information for feature editorials and media coverage. A website press room is also an opportunity for companies to promote recent accomplishments and a company vision to media, customers, prospects and potential invest Read More
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Think like a ninja in your PR plan to position yourself as the authority in your field and rise above the competition. Read More
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HARO founder and publicity junkie Peter Shankman shows you how to get your business noticed in a flash using some simple tactics any small biz can implement. Read More
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Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their pro Read More
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I’ve never been on TV before and now that it was a reality, I was very nervous. What if I get tongue tied? What if my voice quivers? What if I get stage fright?

I only had a couple of days to prepare for the interview, but here is what I learned and I hope you can benefit from these tips when y Read More
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You’ve put an amazing pitch together and now you’re ready to email it to a few reporters. You hit send and a few hours later the reporter tells you he’s not interested. A few days later you get another return email with another rejection. Three other reporters never respond. You give up on PR. Read More
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do negative headlines really work or is traditional media cutting off its nose to spite its face? I hear daily how people are tired of sensationalist headlines. How do we combat Yellow Journalism? Read More
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Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four top-tier journalists at national publications:
Sarah Needleman, WSJ small biz reporter (@sarahneedleman on Twitter)
Barb De Lollis, USA today hotel spots (@barbdelollis on Tw Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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