Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links. Read More
Making your business appear fresh is a great way for attracting new customers. However, renaming is only part of an overall brand strategy. What else should be done? Read More
The differences between print readers and online content readers are significant. In order to develop an effective online PR strategy, a business needs to understand how the two types differ and then optimize online content accordingly. Read More
Branding is not just about your fancy logo.....there is more to it.
Discover branding tips that will help take your online business to the next level. What is brand promise and brand image and how can you create them effectively. Read More
Bloggers are a thought leader force that many have ignored to their own peril. Believing that one needs journalistic credentials to influence the public is a thing of the past. Read on and learn what the study uncovered. Read More
It is amazing how some people use smart (cost-effective, efficient, etc.) ways to sell their brands online. Social media has made it more easy to share your brand's story and ... Read More
I can see why some people lose faith in their books, after doing the things that are normally done in book promotion and getting little response. Maybe the problem is NOT your book, but your PR approach. Read on. Read More
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. Read on. Read More
Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. Read More
How to take your brand from getting good local recognition, to becoming recognized at a national level. Tips for using traditional and Web public relations tactics to gain a solid foothold with the national media. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!