Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links.
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Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4701 days ago
Rebranding Your Small Business Means More than Just a Name Change
Posted by MOOzikmktr under Public RelationsFrom http://www.bluefountainmedia.com 4704 days ago
Making your business appear fresh is a great way for attracting new customers. However, renaming is only part of an overall brand strategy. What else should be done?
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Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4708 days ago
The differences between print readers and online content readers are significant. In order to develop an effective online PR strategy, a business needs to understand how the two types differ and then optimize online content accordingly.
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Branding Tips to Help Build Your Online Business — Remi Badozi's Official Home Page
Posted by RemiBadozi under Public RelationsFrom http://remibadozi.com 4708 days ago
Branding is not just about your fancy logo.....there is more to it.
Discover branding tips that will help take your online business to the next level. What is brand promise and brand image and how can you create them effectively. Read More
Discover branding tips that will help take your online business to the next level. What is brand promise and brand image and how can you create them effectively. Read More
Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4712 days ago
Bloggers are a thought leader force that many have ignored to their own peril. Believing that one needs journalistic credentials to influence the public is a thing of the past. Read on and learn what the study uncovered.
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Online PR: The only mini-guide you will ever need on how to win new customers
Posted by kwameboame under Public RelationsFrom http://sociatic.com 4712 days ago
It is amazing how some people use smart (cost-effective, efficient, etc.) ways to sell their brands online. Social media has made it more easy to share your brand's story and ...
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Are You Losing Faith in Your Book? Maybe the Problem Is Your PR
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4713 days ago
I can see why some people lose faith in their books, after doing the things that are normally done in book promotion and getting little response. Maybe the problem is NOT your book, but your PR approach. Read on.
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How to Develop a News Hook for Your News Release
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4714 days ago
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. Read on.
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Get Stores Calling You to Stock Your Product On Their Shelves
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4719 days ago
Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets.
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Moving your brand from local to national recognition
Posted by waxmarketing under Public RelationsFrom http://blog.waxmarketing.com 4720 days ago
How to take your brand from getting good local recognition, to becoming recognized at a national level. Tips for using traditional and Web public relations tactics to gain a solid foothold with the national media.
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