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Successful CEOs know that when it comes to launching a new product or service, it’s not just about advertising. Publicity and PR are crucial to build buzz and a following that will make the advertising effective. Read 7 secrets for getting that PR on talk radio. Read More
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It’s no surprise that media interviews are among the most effective, yet least known, marketing methods you could use to promote your company. But as good as they are, they can be even more effective. Read on for some tips. Read More
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Many authors don’t understand proper PR. They want to get on the radio or TV and talk about their book. If you do that, you will not be on the radio or TV again anytime soon. Learn what to do. Read More
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“In the beginning, we couldn’t get on Good Morning America or The Today Show. Newspapers wouldn’t review my book. We had to rely on talk radio…Talk radio gave a better return (than our advertising dollars).” Bill O’Reilly–The O’Reilly Report Read More
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Are you the “go to” person in your business or industry? Do people say that you are an expert and recommend you? If so, you have what it takes to be on the news. Read on and learn how. Read More
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24 different professionals provide their tips on how to improve networking capabilities and results. Read More
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Many do not understand what they’ve gotten when it comes to editorial placements in a PR campaign. It’s easy to misunderstand actual readers to stats. Here is an article to clarify what you’re really getting. Read on. Read More
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Being an industry expert is easier these days, but perhaps you feel a little “industry envy” when it comes to your field. No field is too big, or too small, to brand yourself as the go-to expert. Read on! Read More
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We hear a lot about buzz, but what is “buzz” exactly – and how does it start? How are you getting viral buzz for your book, product or service? Read on! Read More
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One dilemma I often encounter is the preconceived notion of what it takes to make a sale. Many believe there are certain absolutes in the sales cycle. There aren’t! There’s only one absolute—exposure; without it no sale is made. Read More
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