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Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies online and face to face. She is a PRweb client and a small business superstar! Check out the great advice she gave for small businesses regarding press relea Read More
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Many PR agencies do the old retainer model and offer a “best efforts” guarantee. That could cost thousands of dollars with very little retainer. There is another option, pay-for-performance PR, where your media is guaranteed. Read on. Read More
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Yes, that’s right, wealthy donors from developing countries, notably China and India.They are increasingly giving, donating, caring and sympathizing. Not, as some of you may think, just sell and take. A Chinese company who funds worthy causes all over the world are more popular with Chinese custome Read More
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You must be a successful entrepreneur if a database of your clients has more than 100 000 people. Let’s suggest that you use a computer that can process a query and send an answer to a client within a second! Read More
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When pitching the media, one size does not fit all. There are different unique approaches and the circumstances and client’s message determines which is best. Read and learn about the three pitches we use for our clients. Read More
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Positioning is important when it comes to marketing and PR. Are you positioning yourself as an author or as an expert who wrote a book? It may sound like semantics, but it makes a HUGE difference to media. Read on. Read More
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A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is Read More
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I get all the credit for the successes of our clients. I’ve a team of professionals that make it happen. I want to introduce you to them. Meet Lisa Hess, our National TV Campaign Manager; learn how she does it. Read More
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Who couldn’t use more qualified leads, higher product visibility and more web hits? The power of appearing on a TV show is undeniable. I ask you, “Do you realize you may be a perfect candidate to be on local TV shows to talk about your products? And, do you realize the impact it can make?” Read More
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Getting on TV is a fantastic way to drum up some free publicity for your business, but how does one go about getting on TV? Sending in a press release? Cold calling? Emailing? Writing letters? I haven’t been on TV yet (but one day I’m going to be on the Today Show) so I went out and asked some busi Read More
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