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Want to know the secret to getting tons of press without ever writing a press release, doing a pitch, or having a publicity strategy? How is it possible to get the media attention your work deserves without actually making that a primary goal and running around to go get it? Read More

Simon provides a comprehensive event sponsorship checklist to help you decide if sponsoring an event is a good investment for your business. Read More

* Understanding your customers and where they write online reviews
* Mobile apps and awareness
* Be very aware of how you treat your customers and how they think
* Brand or reputation management in social media and search engines
* How to get more positive reviews
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PR is the non-paid exposure one gets that comes with an implicit endorsement. It’s powerful because it the viewers, listeners and readers trust their favorite host or journalist. If you’d like to speak to those people, read on. Read More

“I love your work”, “You changed my life”. Sounds great, right? All that praise and approval? Isn’t that just what you’ve always wanted? So why do you have a horrible, sinking feeling in your stomach? Read More

Fashionista, which broke the story, says: 'What’s disturbing about Jours Après Lunes is... that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is.'

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Last week I said that adding value was more important than the number of followers in social media. This week I touch on the numbers and why they DO matter, to give you credibility. Read on. Read More

Even though a few rumors started on Friday, August 12thm, the big news hit on Monday 15th. Yes, Google boutht Motorola Mobility for approximately 12.5 Billion. From last Friday until today (almost five days) our social media monitoring software pulled 346,229 mentions (and counting) about the Googl Read More

Marketing, if done well, is all about telling stories. Does your business have a story? Are you telling that story, or is it being told for you? Now is the time to seize your own narrative and cement it in your customers' minds so they can retell it for you. Read More