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As you know, Netflix has suffered setbacks over the last three months that look like the plot of a Shakespearean tragedy. The company went from being a darling of investors to a pariah, almost in a single day.
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For the last month, what began as a small group on Wall Street has become a national phenomenon. Whether or not you agree with them, what’s interesting is how the story grew and where it began: the Internet. Read on. Read More

A press release is still one of the best ways to reach the media to gain publicity. However, most go straight into an editor’s trash bin because people make the mistake of sending poorly constructed, self-serving releases. Read More

After writing your book, are you finding that no one is buying it? Could you be committing the seven deadly sins of book promotion? Read on and see what you can do to get the exposure and awareness you need. Read More

If you don’t already have a customer testimonials page on your website, start one today and grow your business! Testimonials tell your potential customers that your product is a winner. Read More

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask your Read More

How do we be both personal and real without being tedious and over-sharing in our business and on our blogs? I'll discuss the difference and show you how to rewrite your copy. Read More

After writing and distributing a press release, many companies make the mistake of thinking that that’s all that can be done with the press release. A press release can provide additional value, it just takes a little extra effort. Read More

Many people think of PR as advertising and marketing, where some many dollars go in and so many sales come out. PR is a different animal. Read on and learn what you CAN expect. Read More