|Catching fish with strawberries and cream
They look the other way, ignore your Facebook page, delete your email without reading, discount your interview and while your business is very visible, it might be also very ignored. This is hurtful and you take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal. Entrepreneurs blend personal and business, there is little separation. This blur between personal and business warps judgment and what appears to be so important may not be so.
Dale Carnegie can help.
?Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn?t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?? - Dale Carnegie, How to Win Friends and Influence People
You are most likely a genius about your product and service. You might be a poor judge of what others appreciate.
There are more opportunities than ever to get personal feedback to understand whether people like worms, grasshoppers, strawberries or Almond Roca.
Consider how to understand:
Social Inbox Monitoring in HubSpot: (video)
And yet the new tools are instead used as a billboard, to blast, to push, to annoy, and to broadcast.
What are humans talking about? How interested are they? Wouldn't it be great to know they love worms before you grow strawberries?