BizSugar.com › Public Relations › 3 Ways to Optimize Your Press Release for SEO

Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do just that? While it’s easy to incorporate anchor text and keywords in the “About the Author” section of an article or internally link among blog posts, many companies are still failing to fully capitalize on the SEO potential of an online press release.