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It’s lofty to consider social media as your only marketing aim. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions Read More

I've really been enjoying a television reality TV programme that has been featured here on Channel 4 recently: Three in a Bed.  They take three small B&B owners and have them critique each other. The results are startling yet in a way not all that surprising Read More

I am very sure that everyone has seen or at least heard of Apple’s Get A Mac advertisement that has been populating online video sites since 2006. As of May 20, 2010, we can now say goodbye to the whole campaign as it comes to an end because it can no longer be found on Apple’s site. Instead of the usual videos, the link now takes potential consumers to a page explaining the reasons why you switch to a Mac instead. Read More

If you run a business blog, here is a big question for you: Are you truly adding value to your readers? Here are some tips to offer you from my own experience Read More

Have you ever found yourself wishing you were made of money? That way... the stresses of paying bills, taking a vacation, buying that new (or used) ca Read More

They say, “A picture is worth a thousand words,” so a demo must be worth at least 2,500 words or more! Right?

Buyer challenges are becoming more complex. Demonstrating the solution is an effective way to “show” how you can address those challenges. But in today’s sales environment, putting a demo in the hands of the wrong sales people is like an updated version of the old feature/benefit – put me to sleep – death where is thy sting – type of sale Read More

Lately I’ve been working with clients on automating their marketing tasks, specifically their emails. The more I work in this channel, the more I realize how wide-open a frontier - with a huge upside - it is for cross-channel merchants Read More

Choose designers who specifically know the mail order market. Catalogs/mailers accustomed to generating sales via mail/internet ordering are a very different animal from a branding vehicle. They may look similar, but companies that create mail order catalogs and direct mail know exactly how to leverage creative that not only builds their brands, but also sells product. What looks simple is actually highly specialized and technical Read More

This is my first podcast interview on Blog Talk Radio. John Cox is a painter, cartoonist, and illustrator. I will update this post with show notes, links, etc Read More