Marketing | Small business news; tips; networking

Online retailers too focused on innovation rather than customers needs - http://www.grokdotcom.com

Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 6000 days ago
Made Hot by: on December 7, 2007 11:27 pm

How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

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Two Really Dumb Sales Questions

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 6007 days ago
Made Hot by: on November 29, 2007 6:03 pm

Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More

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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts

Posted by jnelson under Sales
From http://www.newswise.com 6007 days ago
Made Hot by: on November 29, 2007 6:03 pm

The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo Read More

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The Qualities of a Good Digg Title

Posted by LeeAdams under Online Marketing
From http://www.pronetadvertising.com 6009 days ago
Made Hot by: on November 29, 2007 5:42 am

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

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Pre-written emails to the rescue

Posted by Becky under Marketing
From http://www.ducttapemarketing.com 6010 days ago
Made Hot by: on November 25, 2007 7:43 pm

Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The Read More

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Five Common Paid Search Mistakes That Can Sink Your Campaign

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6010 days ago
Made Hot by: on November 25, 2007 7:43 pm

While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam Read More

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Top 10 SEO Trends & Tips

Posted by suzyQ under Online Marketing
From http://www.wdfm.com 6013 days ago
Made Hot by: on November 25, 2007 7:43 pm

A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs. Read More

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Improve Your Homepage Performance Significantly

Posted by louienews under Online Marketing
From http://chiefmarketer.com 6010 days ago
Made Hot by: on November 25, 2007 7:42 pm

If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing. Read More

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5 Easy Ways to Make Your About Us Page More About Your Customers

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6010 days ago
Made Hot by: on November 25, 2007 4:17 am

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f Read More

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It's Not the Media That Matter, but the Modes

Posted by ArmadaIG under Advertising
From http://bosacksarchive.blogspot.com 6016 days ago
Made Hot by: on November 21, 2007 3:31 am

Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express Read More