Marketing | Small business news; tips; networking

Editing the Brochure is Wasted Effort - http://blogs.bnet.com

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 6026 days ago
Made Hot by: on November 7, 2007 4:42 pm

Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate Read More

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Shipping promotions most popular with online retailers

Posted by JohnH under Marketing
From http://www.bizreport.com 6027 days ago
Made Hot by: on November 7, 2007 3:26 pm

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. Read More

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Report gives marketers valuable insights into email marketing

Posted by JohnH under Online Marketing
From http://www.bizreport.com 6027 days ago
Made Hot by: on November 7, 2007 6:53 am

MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened. Read More

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A Better Way to Talk With Unhappy Customers

Posted by Becky under Customer Service
From http://www.businessknowhow.com 6027 days ago
Made Hot by: on November 7, 2007 6:51 am

No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.

How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More

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Are shoppers leaving comparison sites behind?

Posted by alphalife under Online Marketing
From http://www.bizreport.com 6046 days ago
Made Hot by: on November 7, 2007 6:50 am

A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

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Basecamp: Project collaboration, management, and task software

Posted by ArmadaIG under Products and Services
From http://www.basecamphq.com 6068 days ago
Made Hot by: on November 6, 2007 8:47 pm

This is a great project collaboration service that we use. It's easy to use and it's free as along as you only work on one project at a time. I hop Read More

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How to Beat a Lower-Priced Competitor

Posted by suzyQ under Marketing
From http://www.bnet.com 6034 days ago
Made Hot by: on November 1, 2007 1:24 pm

It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? Read More

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Profiling Your Competitors

Posted by suzyQ under Marketing
From http://www.bnet.com 6034 days ago
Made Hot by: on November 1, 2007 1:23 pm

To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi Read More

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Mobile Ads Marked by Promise, Problems

Posted by jnelson under Advertising
From http://www.emarketer.com 6034 days ago
Made Hot by: on October 31, 2007 3:34 pm

The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

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Convenos: Web-based Collaboration and Conferencing

Posted by karin under Sales
From http://www.convenos.com 6039 days ago
Made Hot by: on October 30, 2007 5:50 pm

If you're looking for a robust on-demand web conferencing and collaboration service that allows users to meet on-line for a flat fee, Convenos Meeting Center might meet your needs. The customer only pays for the service ($30/month) and is not charged on a per minute basis, nor is s/he charged for audio services. Test drive a 14 day trial free a Read More