According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa
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Are contextual web ad clickers poor and stupid?
Posted by suzyQ under Online MarketingFrom http://www.seobook.com 5970 days ago
Made Hot by: on January 3, 2008 1:29 am
Small Businesses Rely on Traditional Advertising While Embracing Online
Posted by readwacker under AdvertisingFrom http://www.marketingcharts.com 5983 days ago
Made Hot by: on January 2, 2008 7:52 pm
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y
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Price Most Important Factor for Online Shoppers
Posted by melanee under MarketingFrom http://www.marketingcharts.com 5987 days ago
Made Hot by: on December 24, 2007 3:25 am
Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.
The survey, conducted by Aegis Group's Synovat Read More
The survey, conducted by Aegis Group's Synovat Read More
More businesses adding social networking to strategy
Posted by TerryJackson under MarketingFrom http://www.bizreport.com 5990 days ago
Made Hot by: on December 24, 2007 3:22 am
A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c
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Helping Search Engines Find Your Press Releases
Posted by TerryJackson under Public RelationsFrom http://blogs.bnet.com 5987 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo
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Why business relationships are deeper than friendships
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5986 days ago
Made Hot by: on December 20, 2007 11:06 pm
It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re
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KC Entrepreneur: Top-Flight Dart Company Targets Success
Posted by JohnH under Success StoriesFrom http://www.kcsmallbiz.com 5984 days ago
Made Hot by: on December 19, 2007 5:39 pm
Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel
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Price Reductions Can Backfire
Posted by Becky under MarketingFrom http://www.marketingprofs.com 5991 days ago
Made Hot by: on December 17, 2007 11:49 pm
The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.
Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More
Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More
Seth Godin: Sliced bread and other marketing delights
Posted by JohnH under MarketingFrom http://www.youtube.com 5992 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm
This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable.
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Web 2.0 shows promise for reaching SMB users
Posted by alphalife under Online MarketingFrom http://www.btobonline.com 5999 days ago
Made Hot by: on December 10, 2007 6:17 pm
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa
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