Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do.
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Michael Port - Stop giving elevator speeches
Posted by ILuvMktg under SalesFrom http://www.youtube.com 5943 days ago
Made Hot by: JenNel on February 10, 2008 12:40 pm
Online Video Needs to Be in Your 2008 Marketing Plan
Posted by MarketingProwess under MarketingFrom http://www.marketingprowess.com 5944 days ago
Made Hot by: on February 9, 2008 10:27 pm
The editors at Marketing Prowess are issuing an alert. If you aren't using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More
Five Tips for Marketing in a Recession
Posted by Becky under MarketingFrom http://www.marketingprofs.com 5946 days ago
Made Hot by: on February 9, 2008 12:09 am
Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
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Start Backwards: What does Personalization and The Long Tail have in common?
Posted by LindaStacy under Online MarketingFrom http://startbackwards.blogspot.com 5945 days ago
Made Hot by: on February 8, 2008 10:14 pm
Four Tips for Creating Emotional Direct Mail Appeals
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 5946 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
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How to call to action on your website
Posted by JohnH under Online MarketingFrom http://www.seosmarty.com 5945 days ago
Made Hot by: on February 8, 2008 3:56 am
This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e
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5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad
Posted by Fenessy under AdvertisingFrom http://contentmarketingtoday.com 5945 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More
Email and Domain Authentication Reaches Tipping Point in Key Industries
Posted by dobbie under Online MarketingFrom http://www.marketingcharts.com 5947 days ago
Made Hot by: on February 7, 2008 6:48 pm
It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those
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Does Google's Pagerank mean nothing?
Posted by JohnH under Online MarketingFrom http://www.highrankings.com 5946 days ago
Made Hot by: on February 7, 2008 4:35 pm
Fretting over why you can't move your website's Google Pagerank beyond 3? Maybe it just fell from 5 to 0. The following forum discussion explains why you may be worrying for no good reason.
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Eight Steps to More Effective Welcome E-mails
Posted by blueenergy under Online MarketingFrom http://www.targetmarketingmag.com 5948 days ago
Made Hot by: on February 7, 2008 5:18 am
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock
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