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B2B companies often have a lot invested in their websites, but still aren't effectively using them in the pay-per-click marketplace. Read More

Learn all the basics of search engine optimization from guru Aaron Wall. Read More

Does selling come easily to them, or are they struggling for every dollar? Psychoanalyst Dr. Kerry Sulkowicz deconstructs the sales team and explains why "B" players make themselves less effective. Read More

It's times like these that retailers panic. They expect, or have experienced, a turndown in sales and are trying to figure out how to broaden their market to increase sales. But is this the best strategy during a recession? This article covers this question and provides other ways to increase sales during a downturn. Here's a quote: "A smal Read More

Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More

I explain how I am making MORE money in a down economy, and how I use small disadvantages of other businesses to MY advantage. Sound Mean? It's not! I promise! After all, it's really all about MAKING MONEY, right?? Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

If the eBay fee changes have got you bummed, know that there are alternatives. Some of them are a bit obvious, but that makes them no less good, and there are a few other less-known ones that we'll try to bring to light. Read More

If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?” Read More