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Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Read More

These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work. She explains that her opinions are backed by Martha Barletta's book, Read More

Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More