BizSugar.com › Sales › Tradeshow Marketing Lessons Learned from CES

Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the booth," but I can't disagree that the giveaway in his example would certainly generate buzz.