Marketing section contains articles about marketing for small business - best and worst practices, tips and advice on how to market your small business today and much more.

Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

Jude's Foods: What's the Secret to Your Success?

Jude\'s Foods: What\'s the Secret to Your Success? Avatar Posted by PASAngelique under Success Stories
From 3 days ago
Made Hot by: logistico on August 4, 2015 3:14 pm
Josh has a lot to tell new entrepreneurs about what to expect from starting a business in the food industry, and how to maintain that ever-elusive work-life balance. Read More

A New Way To Think About Influencers

A New Way To Think About Influencers Avatar Posted by ronsela under Social Media
From 2 days ago
Made Hot by: businessgross on August 4, 2015 3:00 pm
Did you know that 65% of small business owners believe that that social media helps them stay engaged with their customers? This means that well over half of all SMEs are now aware of just how powerful and influential online sharing platforms can be. Read More
While there may be fewer people following your local Google+ business page, the fact that you HAVE a Google+ Business Page is itself important. Read More
CSM is the proactive management of subscription based SaaS (Software-as-a-Service) customer accounts to help expand revenue, drive end user adoption, reduce churn rates and identify advocates. Read More
Is ranking your site in the search engines proving to be too much of a hassle? Does link building seem fraught with problems that cost time, money and worry?

It doesn’t have to be. Relationships are now the organic way to gaining links and the best links are from related authority sites.

Howe Read More

5 Great Tools for Sending Newsletters

5 Great Tools for Sending Newsletters Avatar Posted by cendrinemedia under Online Marketing
From 4 days ago
Made Hot by: LoopLooper on August 3, 2015 9:16 am
When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More

Are Business Cards Old School?

Are Business Cards Old School?  Avatar Posted by HollyHanna under Direct Marketing
From 4 days ago
Made Hot by: justretweet on August 3, 2015 9:04 am
What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
Read More

How to Optimize B2B YouTube Pages [and Why You Want To]

How to Optimize B2B YouTube Pages [and Why You Want To] Avatar Posted by mmangen under Marketing
From 4 days ago
Made Hot by: centrifugePR on August 3, 2015 8:51 am
YouTube video can be a powerful B2B marketing tool. Here’s how to optimize your videos and your channel and reap maximum benefits. Read More
David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Rahul Varshneya @rahulvarshneya Helps You Get Started

If you want to know what not to do when starting a business, Rahul Varshneya is your go to guy. Of course, he can also … More
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