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Data visualization has become a red-hot analytics topic of late, but for Ford Research & Advanced Engineering's data science team, it's long been standard fare. That makes Mike Cavaretta, technical leader for predictive analytics there, the perfect go-to guy for advice on exploring and presenting d Read More

CRM tools are evolving rapidly as the market demands a community approach to building client relationships. The latest market changes require a much broader community approach to building relationships with clients. Today’s CRM tools are online and they include social data as standard aspects of ev Read More

The world-famous coffee-shop chain has 5 people in control of its social media networks and boasts of 34 million fans, making it the fifth largest brand on Facebook. How do they do it? Read More

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), eve Read More

Facebook is reportedly working on a location-sharing app which may be released in March, 2013. Learn more about it and how it can help you! Read More

EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first. Read More

I understand that as a business person, your marketing strategy is a crucial part of your business. Since the technology nowadays have going more and more online and mobile, many businesses tend to hire online advertising agency to manage their marketing functions. However, choosing the right adver Read More

The success of any ecommerce business will be determined by the level of trust customers have in your business. The following are some tips that will help raise trust in your ecommerce site, thus enhancing your chances of making sales: Read More

Twitter has been gobbling up analytics companies over the last year and they appear to still be hungry for more big data. Twitter has reportedly acqui-hired LuckySort, the developer of TopicWatch, a cloud-based text-mining application that analyzes large volumes of content like news, filings, blog Read More