Marketing - Sell Benefits, Not Features

Marketing - Sell Benefits, Not Features Avatar Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 21 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am
Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More

22 Quotes to Inspire Your Marketing Efforts

22 Quotes to Inspire Your Marketing Efforts Avatar Posted by rvarshneya under Marketing
From http://www.entrepreneur.com 22 days ago
Made Hot by: LimeWood on October 15, 2014 11:44 am
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you. Read More

How to Write a Book And Get it Published: A Beginner's Guide

How to Write a Book And Get it Published: A Beginner\'s Guide Avatar Posted by harleenas under Success Stories
From http://www.aha-now.com 21 days ago
Made Hot by: MarketWiz on October 15, 2014 11:32 am
Have you ever thought about writing a book? You don't have to be a writer to do that, but well, if you're already a blogger or freelance writer, then you do have an advantage.

Learn the easy ways and tips to become a self-published author by reading this beginner's guide on how to write a book Read More
Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.

In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your c Read More

How Omni-Channel Marketing Shapes The New Buyer's Journey

How Omni-Channel Marketing Shapes The New Buyer\'s Journey Avatar Posted by mmangen under Marketing
From http://www.v3im.com 21 days ago
Made Hot by: businessluv on October 15, 2014 10:39 am
Marketers are now faced with more choices on how to reach consumers. Learn how Omni-channel marketing can help you.
Read More

Dumb down and scale up

Dumb down and scale up Avatar Posted by highperformance under Marketing
From http://sethgodin.typepad.com 22 days ago
Made Hot by: profmarketing on October 15, 2014 3:09 am
Small businesses rule our economy, and each successful small businesses is expected to get bigger. Many successful small businesses are easily scaled. The owner has created something that can be repeated, a product that can be mass produced, a process... Read More
The space that exists between writing fiction and writing non-fiction is scary. But for me, I can't have one without the other. Read More
Social media and email marketing are the two most popular digital marketing methods used today, but are they working together or against each other? Read More

The 7 Steps of the Buying Process

The 7 Steps of the Buying Process Avatar Posted by nicolemunoz under Sales
From http://www.nicolemunoz.com 23 days ago
Made Hot by: AmyJordan on October 14, 2014 10:16 am
Every single customer of yours has at one point gone through each of the 7 buying cycle stages. Learn how to attract customers! Read More
Twitter's native retweet is the quickest way to share someone else's content, but it's the least effective type of retweet.

The article reveals five reasons why the native RT button isn't effective and it shouldn't be used by marketers (including bloggers). Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Tom Watson Cleans Up With Startup Guide

When it comes to starting a business, Tom Watson advises other entrepreneurs to do what he says, not necessarily follow … More
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