The editors at Marketing Prowess are issuing an alert. If you aren’t using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online video content and more than half of respondent’s age 65 and older are watching online video clips. Additionally, “more than half of online video viewers recalled seeing in-stream advertisements in content they had watched.”
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I'll admit I loved the Will It Blend campaign. But I'm afraid some businesses will just end up proving that bad advertising -- that is, crappy video ideas -- are worse than no advertising at all.