Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St
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Before Your New Product Launch, Solicit Criticism
Posted by ArmadaIG under MarketingFrom http://blogs.bnet.com 6034 days ago
Made Hot by: on October 22, 2007 4:10 pm
Do Web Ads Lack Credibility?
Posted by ArmadaIG under Online MarketingFrom http://www.brandweek.com 6034 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse
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Four Secrets To Copywriting That Sells
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 6032 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co
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A “Welcome” Message Keeps 'Em Coming Back
Posted by suzyQ under Online MarketingFrom http://blogs.mediapost.com 6032 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me
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Scientists Give PR People a Hand with Two Recent Studies
Posted by wontonu under Public RelationsFrom http://blogs.bnet.com 6034 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this
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An Exercise in E-mail Design
Posted by dobbie under Online MarketingFrom http://www.targetmarketingmag.com 6035 days ago
Made Hot by: on October 21, 2007 6:12 pm
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor
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New tool from Google
Posted by administrator under Online MarketingFrom http://www.bizreport.com 6035 days ago
Made Hot by: on October 20, 2007 12:47 am
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti
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'Welcome! Now Pass This E-Mail Along'
Posted by alphalife under Online MarketingFrom http://www.emarketer.com 6035 days ago
Made Hot by: on October 20, 2007 12:47 am
More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More
Welcome e-mails were a good opp Read More
Want to beat the top web retailers? Just answer your emails.
Posted by readwacker under Customer ServiceFrom http://www.ad-hoc-news.de 6035 days ago
Made Hot by: on October 19, 2007 6:46 pm
An astounding independent study has revealed that U.S. online retailers are failing in key areas of customer service, which has the potential to be devastating to the online retail market which is forecasted to reach $329 billion in 2010. In a mystery shopper exercise conducted from April to June 2
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How to Optimize for Yahoo!
Posted by ArmadaIG under MarketingFrom http://www.searchengineguide.com 6057 days ago
Made Hot by: on October 18, 2007 11:02 pm
With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. Here's how to attain superior rankings in Yahoo using today's useful tools
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