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Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.
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That's one of the first things I tell my clients is to make the most of their welcome message.
Since it's so important that my readers confirm their subscription, I've always been concerned that my welcome message might end up in a spam filter if I add more than a basic welcome message. At the very least I'll suggest that they suggest us to others.