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One aspect of the American dream seems to be to have the opportunity to work for yourself. This is particularly true today when your options for being your own boss include everything from starting a business to being a work-at-home-Mom to launching a creative career as a solopreneur or innerpreneur. But what do you do if you don't have any money Read More

Customer service is an integral component of customer loyalty. Following is the formula for getting it right. Read More

Here are some very strong reasons for investing in a franchise of your own. Having a dysfunctional boss could be the clincher, here... Read More

Here are marketing basics for small business from About.com. The article includes methods for growing your business and then a look at how small business and large business marketing differ. Marketing guide Laura Lake takes a look at how to get started with your small business marketing then also provides additional related posts. If you have a sm Read More

Though starting an online business may seem like the perfect home based business opportunity, be aware of some of the pitfalls awaiting the Internet entrepreneur. This post on the Biznez Blog looks at some of the worst problems that may stand in the way of becoming a successful online business owner. Above all, remember that all businesses present Read More

What motivates people to buy? This post at HomeBasedBusiness.com talks about what makes people go for a competitor instead of you, especially if you're sure you've got the better product. It turns out looking at the quality of your product might be the wrong way to look at competitiveness. Other more basic factors may affect whether a customer g Read More

Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More