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David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers.



Comments


Written by Ventureneer
860 days ago

I’m not sure that having another company pay homage to them by creating a video (http://www.youtube.com/watch?v=8yi4psQCoSs) was on Grasshopper’s list of metrics for measuring the success of their campaign, but when I saw their video over the summer I knew what Ventureneer had to do. Read more in the blog post (http://ventureneer.com/vblog/what-entrepreneursnonprofits-execs-need-succeed)I wrote.

In order to succeed, entrepreneurs create support systems. The mix of resources they use is individual, but bottom line – everyone needs support. Pass it on.
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Written by lyceum
879 days ago

Very interesting interview. I added the "Grasshopper" video on entrepreneurship to my site after I had listened to the interview.
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