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Is Personality a Strategy? Read More

Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marri Read More

Where do you start? That's the question I get often when I'm asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, 'like the blog we already have?'” But what comes next is rarely a simple choice. I wanted to take you thr Read More

Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to Read More

Kickstarter.com is an innovative way to find funding for small business. The site, created to aid artists, has been pegged by emerging, expanding, and struggling small businesses as a creative way to communicate project ideas to potential investors. The concept is easy. Small businesses create an online profile explaining their project and setti Read More

It's important to make sure that your listing in Google maps is accurate, because even if you have not input the information yourself, the Google search engine can and often does pull information from third party sources. Read More

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

SEO, or search engine optimization, is the practice of getting search engines to show your website when someone uses them. It can provide a great source of traffic for your website and build new customers and clients. The problem is, though, that most small business sites don't have what it takes to rank well in search engines. This guide will Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More

Twitter seems to be the buzz word of 2009 — who's twittering, tweeting, twamming, a twit— And many more words that have made their way into the Twittonary. But is it worth setting up a Twitter account and spending a countless amount of time sendings 140-character messages out into cyberspace? Read More