BizSugar.com › Social Media › Why Ben & Jerry's Hubby Hubby is a Social Media Success

Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence.

Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marriage equality.

What's good to note is that many of us didn't receive this news through traditional media. We heard about it through the buzz of Twitter and Facebook (again).

Here are my thoughts on its social media success.