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Brand loyalty is one of the functions of brand-building and marketing. Developing brand loyalty is not easy because it involves having a great product that people will stand the test of time as well as effective brand management. Effective brand management involves ensuring that the brand does not become passé and that it remains the answer to p Read More

As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit--well, off topic. However, if your business sells anything online, few things are more important than your online reputation. Read More

This post covers the unique core aspects of e-commerce sites that make online shopping possible. Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and polices, or does not seem to provide personal benefit, they leave. Read More

Tom Pick of the WebMarketCentral Blog has a post (a followup really) on developing a creative email signature for your small business. So what is an email signature? Just read Tom's post and find out. Actually, it can work as a guide to where you are all over the Internet. From social media buttons, to blog url's, Twitter, Websites, contact phon Read More

Organizations are using Twitter (Twitter) for just about everything from ecommerce to legislative awareness. Given the variety of messages that Twitter can be used for, why not use it for one of the most critical needs an organization has — finding employees? Read More

I'm taking a few days vacation so I shouldn't even be writing this, but I couldn't help it. (I'll keep it short though) I was walking down a street in a small Idaho town when I came on this sign — it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn't have any idea Read More

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet. This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet. Read More

If you are lucky enough to have a job right now, make sure you use social media responsibly. You might find yourself among the unemployed -- all because you used Twitter, Facebook or some other form of social media to inform your "friends" how much your job sucks. Read More

M.O.G (Men of God) will launch their new album “Someday” and a new clothing line this Saturday at the Mavuno Dome in Nairobi. While they had at their disposal an array of media through which to advertise the event, they settled for the medium of the hour— Facebook. They publicized their event by having Kanji Mbugua, one of Kenya's leading go Read More

Almost all U.S. youths ages 18-24 participate in social media at least once a month, according to a report released this week. The data, from Forrester Research, shows that only 3% of online young people are classified as inactive on social media. The study broke down online social activity among all age groups across the United States and Europe Read More