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Flaws built into the euro from the start have become acute, Soros told a seminar already in 2010, warning that the euro crisis could destroy the European Union. Read More

The worst thing you can do is not measure your marketing tactics.
The second worst thing is to measure the wrong elements. After all the results will form part of your business and marketing decisions.
Here are areas that you need to measure and areas you can ignore ot grow your business. Read More

Marketing to Gen Xer’s might require that you are someone cynical and arrogant in your marketing, promoting independence and breaking the rules. If you SPAM them or market directly to their mobile device, or call them! they will probably consider it an invasion of privacy.
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If you live in a city, market research firms estimate you see around 5,000 advertisements a day. Considering this constant bombardment of information, you might wonder how to get the message of your small business heard through the noise. Read More

Jim Blasingame, The Small Business Advocate, quizzes me on franchisees opening up additional franchise business locations. Most of my clients want to open up more than one unit-here's how to do it. Read More

What’s one must-read book for honing your sales skills?

Whether you think you’re in “sales” or not, all entrepreneurs are selling something – even if it’s “just” an idea – and Robert B. Cialdini’s “Influence: The Psychology of Persuasion” is a great resource for learning how people think and mak Read More

A multitude of people world-wide are discontent with their politicians. So how can government become relevant and meet expectations? Read More

This week in my #FridayFinds series, I share links to: a motivational video, seven statistics on Facebook engagement, tips on improving your website performance and a step-by-step tutorial on how to delete the “Admin” user in WordPress (a known security risk). Read More

Whatever you try to do in life that involves other people will entail some kind of compromise. To get exactly what you want is seldom possible, not even for dictators. Read More

Sure, blogging for your business is hard--but it's powerful, too. This 6-step checklist will help you deliver effective, optimized content to your audience. Read More