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Have you ever watched post race interviews? If you have you see the top performers say that they say they focused on one goal and one race at a time. They don’t run the heats as they do the finals. The athletes have fantastic focus and clarity. It is the same when you are marketing your brand. Read More

Today as customers are time strapped you often only get one chance to make the right impression. Here is a story how one small business blew the opportunity and how you can avoid it. Read More

Whether you are competing in a cooking show or marketing your brand there comes a time to step away and look at the results. Asking one question before you action your marketing strategies and tactics can save you time. See how. Read More

Have you ever heard a song played over and over again? After a while you know the lyrics and you may even be tempted to sing along when it plays. It is a simple case of using repetition which is one of the elements of persuasion and is important when communicating your key messages. Read More

It is all too hard this marketing stuff. If you have ever felt this way you are not alone. You might throw your hands up and not do anything at all. Or you might try something else hoping to get results. It doesn’t have to be this way. Read More

In the interest of equality it can’t be queen either. It is important but it can't be the most important element of all your marketing. It is impossible and here is why. Read More

Have you ever visited a website, looked at a brochure etc and wonder what the business actually does? Here is a simple marketing tip to see if your point of difference is easily understood. Read More

There has always been a fine line between offering choice to your customers and offering too many options. If you don’t get the balance right then you may unknowingly be causing your customers stress. They are busy and welcome those that help simplify their lives.

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Free is often used to get potential customers see value in your services. Another option is to follow the example of Mercedes Benz and develop and entry level DIY product from your service. It could be the start to have a lifetime customer. Read More

Knowing which keywords and phrases people use when searching online to visit your website is essential. The same goes for understanding the key attributes that are associated closely with your brand. These words and phrases helps you work out your key point of difference and your brand positioning. Read More