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There are many small ones but they usually are just offshoots to the big one. It is obvious and yet often overlooked. Avoiding it simplifies your marketing and can grow your business. Read More

To make life simpler for your customers can make a huge gap between you and your competitors. Not to mention the boost in your sales and profit. Here is one of example that I experienced on the weekend. Read More

Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More

Having a presence on many social media networking sites can boost your business. We know this but the time and the return on it needs to be considered. One way to simplify the selection is by asking a simple question - Would I pay to be there? Read More

As part of your marketing mix and strategy, getting the pricing correct for your product or services can have a large impact on your business. Get it right and you can grow your business. Here are a few signals your pricing may be sending. Read More

Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

This time of the year is also when we reflect and often refocus on what we want to achieve in both our personal lives and with our businesses. There are many posts on predictions I have only one for 2012 based on observations over the year. Read More

Do you know which of your services are more profitable and key for your business to grow? Do you focus and specialise in these profitable services? If you answered yes grab your beverage of choice and jump to the comments to share your thoughts. If not then read on. Read More

Often when you hear the word procrastination it seems negatives are bundles with it. The more you think about beating it and getting into action often means nothing happens except more negative emotions. So to help here are a few tips to get over the old procrastination and into action. Read More