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Have you ever watched post race interviews? If you have you see the top performers say that they say they focused on one goal and one race at a time. They don’t run the heats as they do the finals. The athletes have fantastic focus and clarity. It is the same when you are marketing your brand. Read More

Today as customers are time strapped you often only get one chance to make the right impression. Here is a story how one small business blew the opportunity and how you can avoid it. Read More

Whether you are competing in a cooking show or marketing your brand there comes a time to step away and look at the results. Asking one question before you action your marketing strategies and tactics can save you time. See how. Read More

There are many small ones but they usually are just offshoots to the big one. It is obvious and yet often overlooked. Avoiding it simplifies your marketing and can grow your business. Read More

Have you ever heard a song played over and over again? After a while you know the lyrics and you may even be tempted to sing along when it plays. It is a simple case of using repetition which is one of the elements of persuasion and is important when communicating your key messages. Read More

To make life simpler for your customers can make a huge gap between you and your competitors. Not to mention the boost in your sales and profit. Here is one of example that I experienced on the weekend. Read More

It is all too hard this marketing stuff. If you have ever felt this way you are not alone. You might throw your hands up and not do anything at all. Or you might try something else hoping to get results. It doesn’t have to be this way. Read More

In the interest of equality it can’t be queen either. It is important but it can't be the most important element of all your marketing. It is impossible and here is why. Read More

Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More