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The energy that creates great ideas also creates errors. Most really successful people have hence had huge setbacks, frequently losing everything they had. Read More

Some of the latest trends used by merchants today include Pinterest rich pins, Amazon Collections, Twitter Vine and Instagram videos. Are you using them? Read More

Expion's F.A.V.E. 50 Social Retail Report reveals interesting trends about B2C Facebook marketing. Among them? Fan engagement is down despite more brand posts. Read More

Is your market hot and competitive, or are there few competitors? Answering these and other questions are necessary when selecting your marketing strategies and tactics to get new customers. Understanding the competitiveness of your market has an impact on what tactics you action. Read More

A couple of weeks ago, I published an article titled 4 smart ways to promote your content online that a lot of people liked. Some even asked me if I could share a few more tips. So, let us continue with the series. This time, I would like to talk about alternatives to blog subscriptions. Allowing y Read More

One of the phrases we hear regularly is to ensure that your content resonates with your audience. And while this is harped on repeatedly, did you ever stop to make sure that the converse is true? That your audience is related to your content? Read More

From getting more clients to finding stuff to write about, the comments section of your blog can serve as a goldmine for ideas and connections. Read More

What is the difference between a responsive website design and a mobile website or app? The real question is what works best for your users? Read More

I got shortlisted as one of "the most accomplished and distinguished" executives. Oh, and you too? Read this then... Read More

Why has making money, bringing home the bacon, become socially unacceptable in many circles? We who enjoy the life capitalist nations offer are dependent upon someone to sell the stuff we produce. From my side of the table, I expect the sales team to be treated like heroes and always shocked when s Read More