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What’s one must-read book for honing your sales skills?

Whether you think you’re in “sales” or not, all entrepreneurs are selling something – even if it’s “just” an idea – and Robert B. Cialdini’s “Influence: The Psychology of Persuasion” is a great resource for learning how people think and make decisions in a practical way. At the very least, you’ll start to recognize your own decision making patterns and avoid traps.”