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Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More

Are you spending money on online advertising and seeing little to no results? If you’re like most business owners, you were told that online advertising has a much greater ROI than traditional advertising, yet after several months and thousands of dollars, you still can’t seem to make it work. Read More

There seems to be a big debate these days about the best approach to starting a new business. Some argue the only way to start is to drop everything and jump in with both feet, while others recommend an overlapped approach to the lifestyle, including not quitting your day job until you have revenue Read More

How much does SEO cost? That’s the first question that comes to mind for people considering hiring for an SEO campaign.
The problem is that when you start searching online or start calling SEO agencies, pricing is all over the map. Read More

Email copywriting is hard! These tips help you inspire action with compelling CTAs.If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum. Read More

Today, I am starting a new column here at Small Business Trends. In addition to my regular weekly articles that focus on data-driven discussions of entrepreneurship, I am going to cover my experience as an angel investor in two new monthly columns. Below, we will focus on the top three things that Read More

Sushi continues to be a growing trend in the U.S. and in other countries around the world. And you don’t have to be a Sushi master in order to be a part of this culinary trend — if you can find the right franchise opportunity. Here are 12 options for sushi franchises you can start. Read More

Thinking of incorporating a cute four-legged creature into your company’s next marketing campaign?
If you’re doing this on the web, you may naturally think that cats would be the way to go. After all, there are some pretty famous online cats and cat memes. Grumpy Cat, LolCats, Lil BUB to name a Read More

There are a few, telltale signs that an employee might be ready for a management position within your company and ready to take on a small team of their own. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following question:
“What is a telltale quality of someone wh Read More

eBay has introduced a new way to get its name in the public eye with its eBay branded boxes but it may not be a profitable option for a lot of small business sellers.
The online auction and ecommerce site just launched its eBay Shipping Supplies Store. From this store, eBay sellers can purchase sh Read More