How to Write Compelling Calls-to-Action for Email

Posted by litmusapp under Marketing
From https://litmus.com 2932 days ago
Made Hot by: FutureVision on April 19, 2016 7:22 am

Email copywriting is hard! These tips help you inspire action with compelling CTAs.If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum.

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Comments

Written by azazqadir
2929 days ago

Great to see that you have mentioned the importance of focusing on design as well. The image buttons are definitely the worst way of writing an effective email. We shouldn't be using image buttons on websites as well. Emails must have least use of images and more use of HTML/CSS to create design.

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Written by lyceum
2929 days ago

litmusapp: Welcome to BizSugar! You made me think in a new way regarding the call to action text for my newsletter signup box! ;) If you want to enjoy the good life and learn about new media in rational way, read Lyceum Bulletin! :)

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