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Small businesses operate with a shoestring budget. They don’t have enough human resources. Due to constraint of resources, they often back out from investing in risky ventures. Read More

Coca-Cola is giving back — water, that is. Ten years ago, the company pledged to replenish all of the water it used in its finished beverages. And it has now completed that goal about five years early. Read More

A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that ma Read More

After the years we spend learning to write formally for academia, content writing at first seems a little unnatural, mainly because blog writing lends itself to a certain brevity and casualness in both style and tone. What I’ve found is true for me as well as other bloggers is that proofreading and Read More

As entrepreneurs there’s never too much free time. However, there are times when business will become a bit slow, it’s called the off season. Many think that when there’s not a lot of work to do, it’s time to play. Actually it’s not. It’s now time to get yourself prepared for the next busy season Read More

Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because it’s a somewhat edgy, unconventional strategy, it tends to earn brands bonus points in the “non-traditional” category, and if done correctly, it Read More

Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," Read More

Using live video chat for customer service allows small businesses to improve relationship and grow sales. Read More

Too many organizations are taking the wrong approach to digital marketing and looking for value in the wrong places. Here are the real benefits of digital marketing, and why it's essential for every organization (no matter what your industry). Read More