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There are substantial reasons for small business owners to start a 401(k) retirement plan for themselves and their employees. Unfortunately, myth, misperception and general lack of knowledge regarding 401(k) plans cause many small businesses to avoid moving in that direction. Read More

Last week’s conversation featuring Esteban Kolsky’s ExCom 2016 presentation on why customer service won’t exist in ten years sparked some very interesting conversations. Another presentation from the conference also captured people’s attention. Here is an edited transcript from Constellation Resea Read More

An established brand identity can make the difference between a profit and a loss, so here are four ways of using technology to leverage your brand story. Read More

Superstars in business are the ones who get things done, not the ones who work the most hours or are always busy. Whether it be in a startup or a large enterprise, everyone can name those few individuals who stand out as unstoppable, and always seem to be in the forefront of results. Yet if you thi Read More

Nowadays, there are so many free resources available, you only need a desire. From all of the resources you can find out there to expand your knowledge, my favorite one is through reading books.

If you have your sights set on being a successful entrepreneur, you need to keep investing in yoursel Read More

The artificial intelligence era… It’s all about embedding human smarts in machines.

Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebo Read More

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan. Read More

No matter what your niche or marketing style is, there is no question about the fact that you need to be able to determine your target audience. It allows us to find the right prospects, build a loyal customer base, and increase web traffic. Read More

Gamification is the practice of using gaming techniques to address non-gaming problems, in industries like education and business training. Globally, the market is expected to reach $5.5 billion by 2018. While gamification has made its way into many employee training programs, the latest trends sho Read More

Michael Wood has owned Providence Homes for over 30 years now, building countless one-of-a-kind homes along the way.

How has this Texas-based homebuilder balanced his love for creativity with his commitment to managing a successful small business? Read More