BizSugar.com › Marketing › Gamification: Here\'s How This New Marketing Trend Ensures Maximum Engagement - Tweak Your Biz

Gamification is the practice of using gaming techniques to address non-gaming problems, in industries like education and business training. Globally, the market is expected to reach $5.5 billion by 2018. While gamification has made its way into many employee training programs, the latest trends show 87% of retailers plan to implement gamification as part of their customer engagement strategy by 2020.