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Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More

Have a look at Gene Marks' do's and don't's in the customer service space. With a long time background in small business, Gene shares his observations of the good and bad he's seen with owner's and their customer relations. Read More

Veterans Day gives us pause to reflect on the sacrifice and service of our women and men in the military. We enjoy many freedoms because of their bravery and selflessness. Indeed, we owe them a debt of gratitude.

I admire and respect veterans for many reasons. Among them are the fine qualities t Read More

Decision fatigue might be a hindrance to your leadership - but it can be a benefit to your marketing. Here are several decision fatigue theory concepts to consider with your marketing. Read More

Done right, content marketing can help you to increase brand awareness, drive traffic to your website, and increase sales. The challenge is creating a strategy that really works for you. The best place to begin is by learning and applying these five core principles. Read More

If you need to buy some holiday gifts for your team, you don’t have to settle for standard items. There are plenty of clever and unique options out there that can really appeal to your team members. Here are 20 clever employee gift ideas to consider. Read More

Founded by entrepreneur Thomas Cucco, Table 87’s delicious coal-oven baked pizza pies, calzones and creative sandwiches are like a magnet for hungry locals and tourists from all over the world. One day Thomas Cucco came to work and realized that his computer had crashed. Watch this quick video to f Read More

A really great post by Andrew Wise on how to find the right content for your blog posts that will get influencers sharing it. A link to the full article is included. Read More

Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

One of the vexing problems most, if not all, large organizations face is “analysis paralysis” — the tendency to over-analyze and over-think a situation, resulting in no action being taken. It’s also one of the main reasons why startups (YOU!) consistently kick incumbents asses.

But if you’re not Read More