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In the Ghost CEO business coaching program, we talk about the 3 cornerstones of successful business: visibility, credibility and profitability. Today I want to talk about credibility — building a great reputation! Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

Many small businesses are hearing about social tools like Twitter, but they cannot see how those tools can help their business. This post, focused on restaurants, helps readers understand how Twitter can work for them. 7 great twitter tips for restaurants. Read More

When is it okay to push your product? Read More

There must be good reason why Google, Bing and even Facebook are placing so much focus on improving search. comScore released their monthly report on global online search, and unsurprisingly, number of searches has grown to an amazing size. As Internet penetration deepens, search engines has become more people's common information resource. Onli Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

Planning is what we really need firsthand. A well structured plan will help us along the way and overcome all trials and will help us business owner bear all the how in life. Read More

Income. It may not be easy to do but some entrepreneurs don't quit their day jobs when building a new business. They stay gainfully employed, using their discretionary income to finance the business. Work is typically done nights and weekends. Read More

In this post from ShoeMoney.com, blogger Jeremy Schoemaker poses the question of whether two enterprises, one he has just encountered at a local fair and the other an idea he had for a Website that would predict the sex of your baby before birth...sort of. I have to admit I have a point of view on this one and have always used the yardstick of whe Read More

Want to know more about small business branding and get some important tips about how to get it right? In this great video Jeremy Shoemaker of Shoemoney.com, a blog dedicated to making money online, shows you how deceptively easy it can be to brand your business or product (or even yourself) with little money and few outside resources. The big tak Read More