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Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation. Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

Self publishing can be an important tool for small business. Books on your area of expertise can create a whole new product line for your business and now getting published is no longer the obstacle it once was. The self publishing revolution with technologies like print on demand at the forefront have revolutionized the publishing industry. This Read More

How to hire a CPA (Certified Public Accountant), and when to hire one for your small business, is an important question to answer. In this video, Mike of TopButton.com, a fashion media company, emphasizes the need to use an accountant to avoid letting the bookkeeping part of your business distract you from developing your core products and service Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

As you look at how you will meet your 2009 company goals with only 4 months left this year, it is critical that you re-engage your workforce with new energy and drive in order to get you there. Now is the time to make sure that you are communicating your own enthusiasm, vision and goals to everyone on your team. Read More

Looking back on your business campaigns over the past quarter, you get a cold feeling in your gut. All that effort—and for what? The returns are so meager that you may not even show a profit. Don't get discouraged. In any kind of business, there will come times when the returns just don't measure up to what you expected. I've felt this. Read More

When you are building your business to feed you and your family, it requires a different approach than if you are in it for fun (a.k.a. a hobby). If you want a harvest you need to tend the garden. If you want a bumper crop, not just a harvest, you must focus your efforts. Your garden has limited resources, so use those resources well. Read More

When choosing the colors of your business and the ensuing web site, blog, marketing campaigns/materials, don't just pull out a color wheel and spin it to win it. No, you've got to put a little more thought in than that. Believe it or now, there is a big psychology game when it comes to colors, products and buyer behavior. I'll put it to you anothe Read More