BizSugar.com › Marketing › How Do Colors Influence Marketing?

When choosing the colors of your business and the ensuing web site, blog, marketing campaigns/materials, don't just pull out a color wheel and spin it to win it. No, you've got to put a little more thought in than that. Believe it or now, there is a big psychology game when it comes to colors, products and buyer behavior. I'll put it to you another way: It's no coincidence that most childrens companies and products are loaded with primary colors (because kids can easily relate to those colors).