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Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

When you're selling it's easy to think that YOU need to be the focal point for your prospect or client. But as Dave Kahle points out, the more comfortable these people are with your team makes them more likely to do business. Read More

There's a visionary that lives inside all of us. Some of us honour the visionary, others squander it. For those who live the life of the visionary, you know that it's not always easy. For those who refuse to give it a voice, you know this can be just as hard. Read More

For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world's largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy's book — Exploiting Chaos — 150 ways to spark Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

That's what my boss used to shout from his office after talking with a salesperson. Read More

Everyone seemed to be back at work the day after Labour Day, except sales, why? Read More

It's important that your business be on the “up-and-up” right from the start. Taking care of the legal issues associated with starting a new business will keep you out of hot water in the future. Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More

A new Maine law, set to go into effect September 12th, will extend this requirement to include all minors less than 18 years of age and further prohibit the use of their personal information for marketing purposes, regardless of parental consent. It goes without saying that this creates unrealistic compliance burdens for online companies who would Read More