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A quick look at how some small businesses are reacting to the GoDaddy outage. One small business took to Facebook to reach out to customers, others to Twitter Read More

Press releases are no longer a tool to get media attention. They can now be used to spread information on your business through Google search results. And they can drive sales. Here's how. Read More

Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

With over 30 years experience, Duran Duran have embraced technology and social media as a means of promotion, connecting with their fans and driving their business forward. As a brand, learn what they do well and why you too can learn from the entertainment industry. Read More

Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still others find that crisis presents opportunities to shine.

Whether or not we are active, we all still need to be prepared, because if a crisis hits, the conversation is going to exist w Read More

Did you get a negative comment? Bad customer review? Here's why this is an opportunity rather than a setback. Read More

What We're Doing, What's Working and What's Not.

Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. Read More

There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best content around takes time. However, once you have a solid list, perusing the content from week to week can provide us with a mountain of marketing ideas. Read More

I have given up trying to figure out why a lot of my posts have very tepid interest, however sometimes I write a post knowing full well I am kicking the hornets’ nest and things are going to start flying. The best example I have of that is the now infamous I am a Civil Servant where I rail at a few Read More

This post analyzes three recent surveys of small- and medium-sized businesses (SMBs) and their use of social media in marketing. By most indications, use of social media by small business is on the rise and will continue to follow that trend throughout 2012. Read More