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User: Frank Strong
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Blog URL: http://www.swordandthescript.com/
Interests: Father. PR pro. Soldier. SCUBA Diver. Skydiver. Go Pats Comms Director LexisNexis tweeting from Business_of_Law
Latest Blog Entry: The Audience Gets a Vote in Paid Social; Unscripted Marketing Links

Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing, or will do, in response to a message. To be clear, these aren?t just random guesses, but rather calculated risks.  It?s mix of both art and...

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The post The Audience Gets a Vote in Paid Social; Unscripted Marketing Links appeared first on Sword and the Script.

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Joined: 2011-01-07
Submitted Stories: 45
Published Stories: 13
Comments: 34
Votes: 100
Published Votes: 14
Karma Score: 10.00
 



 

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