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A new survey from Twitter provides compelling data that makes the case for small business engagement on the social network. The survey found that 57% of respondents discovered a small- or medium-sized business on Twitter, 67% decided to follow an account they found on Twitter, 50% shopped at the S Read More
Can social media help build a brand? Here's nine examples of small businesses that are doing it. As the post says, "Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation manage Read More
Small businesses, frequently strapped for both time and cash, often need their marketing dollars to work double time—using the same resources to attract new business and retain loyal customers.
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An excellent post on the false hope of "going viral" and offers instead a far more practical and realistic approach for small business instead: targeting small groups. This is how you do it! Read More
A new study shows that small businesses are increasingly turning to content marketing for traffic, search rankings and brand building. It's proven to be effective -- 59% of small businesses surveyed said their content marketing efforts drove sales -- and most spend only $100 per month, while anothe Read More
Shonali Burke takes an in-depth look at a CRM tool for small business called Streak. Obviously, a tool to track relationships with customers is paramount. This one is interesting because it easily integrates with free tools like Gmail and Google Apps. Read More
There is no shortage of social media advice. Unfortunately, much of it is often at odds, conflicting and even confusing.

While such advice comes with a great deal of experience and has points of merit, it often also comes with the unique and perhaps, narrow perspective specific to that person o Read More
Today we’ve published a brand new study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media. First and foremost, let’s point out that this survey is statistically significant with an actual confidence interval of +/- 4.9%. This means, of c Read More
Press releases are no longer a tool to get media attention. They can now be used to spread information on your business through Google search results. And they can drive sales. Here's how. Read More
Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

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Hurray Jenny How: BizSugar Contributor of the Week

Hurray for Jenny How, our BizSugar "Contributor of the Week." If you haven't stopped by her cool and informative … More
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