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Today we’ve published a brand new study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media. First and foremost, let’s point out that this survey is statistically significant with an actual confidence interval of +/- 4.9%. This means, of c Read More

Press releases are no longer a tool to get media attention. They can now be used to spread information on your business through Google search results. And they can drive sales. Here's how. Read More

Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still others find that crisis presents opportunities to shine.

Whether or not we are active, we all still need to be prepared, because if a crisis hits, the conversation is going to exist w Read More

Did you get a negative comment? Bad customer review? Here's why this is an opportunity rather than a setback. Read More

There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best content around takes time. However, once you have a solid list, perusing the content from week to week can provide us with a mountain of marketing ideas. Read More

This post analyzes three recent surveys of small- and medium-sized businesses (SMBs) and their use of social media in marketing. By most indications, use of social media by small business is on the rise and will continue to follow that trend throughout 2012. Read More

How one small business that sells footwear online uses Facebook contents to gain insight into why some products perform better than others. Read More

PRWeb. Help a Reporter Out (HARO). North Social. Engine 140. iContact. Small business owners, marketers and managers may recognize one or more of these products. But fewer people are familiar with the umbrella brand of Vocus. Read More

Easy and non-technical SEO tips for a small business owner. If you’re a small business owner, you’ve probably thought a bit about how customers find your website through search engines and maybe even the reputation your business has online. These are questions that hit the core of search engine opt Read More