BizSugar.com › User › frankstrong › Voted

Small businesses, frequently strapped for both time and cash, often need their marketing dollars to work double time—using the same resources to attract new business and retain loyal customers.
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An excellent post on the false hope of "going viral" and offers instead a far more practical and realistic approach for small business instead: targeting small groups. This is how you do it! Read More

Last week The Economist published a smart piece called How to make a killing. It highlighted several important points worth repeating regarding the hidden wealth of talent coming out of the Armed Forces. This post discusses the key issues. Read More

If you haven't heard of Marcus Sheridan, he's living proof this content marketing stuff is made for small business. While some criticize content marketing as hype, The New York Times came out with a story that explains Marcus' battle back from the brink of bankruptcy.

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Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue... Read More

These days, every marketer is singing praises to Pinterest, the newest darling in social media. The site is extremely visually appealing and has the potential to bring a ton of traffic to your site through the use of pictures and sharing. But what if you content marketing strategy relies more on wo Read More

There will be no happy Mother’s day at the Interflora office. They’ve just been wiped off the face of the internet (which basically means Google has dropped them for linkspam). Read More

I have a few tricks for quickly getting out of da funk. Here are 33 methods to rebound from content marketing burnout… Read More

A new study shows that small businesses are increasingly turning to content marketing for traffic, search rankings and brand building. It's proven to be effective -- 59% of small businesses surveyed said their content marketing efforts drove sales -- and most spend only $100 per month, while anothe Read More

Traffic is good for business, but you can’t even give away free gold unless you can attract the right people to you. The truth of the matter is that not just any old visitor will do. Traffic means nothing without this missing link... Read More